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Fall Collection

Boutique Santoni

In the 1930s, Naples was one of the most elegant cities in Italy. When it came to dressing, Neapolitan taste was the result of a mixture of English style and French and Spanish ancestry, and was in fact already well-known throughout Italy. For around three decades, from the beginning of the century until 1930, Neapolitan style mainly coincided with English style. In defiance of the climate and the uncomfortably rigid forms, Neapolitans dressed just like perfect British men.

That was until a young Neapolitan tailor rewrote the rules of the restrictive elegance from across the Channel, thanks to his marked creative intuition, deep sense of harmony and unparalleled manual skill in cutting fabrics.